How to Create Amazon Listing Images

Create Amazon listing images by generating a canonical 7-image stack in Pixii from your product link or ASIN, then finishing quick edits in the canvas so the set drives higher CTR in search and higher CVR on the detail page.

Fastest path (30 minutes) checklist

• Pick 1 hero angle for the product and lock it (front 3-4 view is safest for most categories).

• Gather 3 inputs: product photos, packaging shot, and 3 top benefits (one line each).

• Pull 3 proof points: review themes, a certification, or a measurable spec (weight, count, size).

• In Pixii (https://pixii.ai/), add the product via ASIN or link, or upload your best product photos.

• Generate the full 7-image stack plus the strategy memo, do not hand-design image 1 first.

• Approve the main image only after it passes white background and no clutter checks.

• For each secondary image, keep one job only: benefit, proof, scale, whats included, or comparison.

• Make text mobile-safe: short headlines, big numbers, minimal paragraphs.

• Fix brand consistency in one pass: fonts, colors, logo placement, badge style.

• Spot-check variant accuracy: color, count, bundle contents, and labeling match the selected variation.

• Export all images in one batch with consistent naming: 01-main, 02-benefit, 03-benefit, etc.

• Upload to Seller Central, then re-check on mobile and desktop before you move on.

Key takeaways

• Your main image wins the click (CTR), your secondary images win the buy (CVR).

• A coordinated set beats seven random images, consistency builds trust and trust converts.

• Most rejections come from simple issues: background, clutter, unreadable text, or misleading claims.

• Pixii is fastest when you generate the whole stack first, then edit like a designer to ship.

The canonical Amazon image stack (what to build, in order)

A practical sequence that maps to how shoppers decide:

1. Main image (CTR)

• One clear product on a clean background, built to stand out in the search grid.

• Amazon requires at least one compliant main image and recommends adding more images to help shoppers evaluate. (https://sellercentral.amazon.com/help/hub/reference/external/G1881)

2. Benefits infographics (CVR)

• 2-3 images that answer: why this, why now, why trust you.

• Each image should land one message in under 2 seconds on a phone.

3. Lifestyle (CVR)

• Show real use in a believable context, this reduces uncertainty and improves conversion.

4. Detail and scale (CVR)

• Close-ups of material, texture, interfaces, and the size story (in-hand, next to common objects, or dimension callouts).

5. Comparison or whats included (CVR)

• Make the offer legible: what the buyer gets, and how it differs from alternatives or other variants.

6. A+ modules (close the deal)

• Treat A+ like your mini landing page: credibility, education, and objections, organized into modules.

• A+ has specific module image sizes and limits, so build to those dimensions early, not at the end. (https://sellercentral.amazon.com/help/hub/reference/external/G202102930?locale=en-US)

Step-by-step: create your listing images in Pixii

1. Start with a single SKU decision

• Pick the exact parent-child variation you are optimizing (size, scent, color, count).

• Failure mode: mismatched variant images, shoppers bounce and CVR drops.

2. Add your product to Pixii

• Paste the Amazon link or ASIN in Pixii (https://pixii.ai/), or upload your best product photos if the listing assets are weak.

• Check: the product title, key specs, and variant are correct before generating.

3. Set a simple goal for the set

• CTR goal: clearer, more premium, more legible in search.

• CVR goal: answer the top 3 objections that show up in reviews and Q&A.

4. Generate the canonical 7-image stack + strategy memo

• Generate the full set in one run so the images share one visual system and one persuasion sequence.

• Check: the strategy memo should clearly call out what each image is trying to accomplish.

• Failure mode: generating one image at a time, you end up with seven styles and no story.

5. Review image 1 first, but do not over-edit it yet

• Look for: clean cutout, accurate color, sharp label, strong separation from background.

• If you state a minimum pixel rule for zoom, verify the longest side meets Amazons guidance. (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7)

• Failure mode: text, badges, or clutter on the main image, suppression risk and lower CTR.

6. Review the stack for sequence logic

• Image 2-3 should explain benefits and proof.

• Image 4 should show lifestyle or context.

• Image 5 should close scale or technical clarity.

• Image 6 should remove bundle confusion (whats included).

• Image 7 should tee up A+ storytelling.

7. Open the editor and lock brand structure

• Use Pixii canvas edits to set the consistent pieces once: fonts, headline size, spacing, icon style, and logo position.

• Check: if you are an agency, build a reusable brand system you can apply to the next ASIN.

8. Make the text readable on mobile

• Use short headlines and big numbers, avoid paragraphs.

• Check: zoom your canvas out until the image is phone-sized, if it is not readable, it will not convert.

• Failure mode: tiny feature lists, shoppers ignore the image and scroll past.

9. Fix label integrity and realism

• Keep the product label unwarped and unbroken, no stretched typography, no bent logos.

• Failure mode: buyers feel the image is fake, trust drops and CVR drops.

10. Tighten claims and proof

• Make every claim defensible: show the measurement, certification, or whats-in-the-box evidence.

• Failure mode: vague superlatives and overclaims, higher returns and policy risk.

11. Clean up the main image last

• Ensure the background is truly white and the product is the only focal point.

• Check: if your category has strict main image rules, confirm in Seller Central help for your category before upload.

• Failure mode: off-white background or extra props, potential suppression.

12. Export in Amazon-ready formats and sizes

• Export high-quality images, Amazon notes minimum technical requirements like dpi and pixel length for best experience. (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7)

• Practical default: square exports for the gallery, and keep a layered source file for future variants.

13. Run a fast preflight with a grader

• Use https://amazon-listing-grader.pixii.ai/ to catch obvious CTR and CVR issues before you upload.

• Check: the grader flags clutter, weak hierarchy, or missing image types.

14. Upload to Seller Central and validate on real devices

• Upload in Seller Central, then check the listing on mobile and desktop.

• Failure mode: the set looks fine in a design tool, but compresses badly on Amazon and becomes unreadable.

What to write on each image (CTR vs CVR)

Main image: CTR rules and trust (no clutter)

• What to show

  • The product clearly, sharp label, accurate color, clean silhouette.

  • If the product is white, use separation that still looks natural (subtle shadow, clean edges).

• What to avoid

  • Any extra text, banners, or busy props, even if it looks like it sells.

  • Multiple angles crammed into one frame, it shrinks the product in search.

• Mobile readability rule of thumb

  • If a shopper can not understand what it is in 1 second, you lose the click.

Secondary images: CVR (benefits, proof, scale, whats included)

• Benefits image

  • Headline + 3 short bullets max, each bullet should map to a buyer outcome.

• Proof image

  • One proof point per frame: test result, material spec, certification, or review-backed claim.

• Scale image

  • Dimensions plus one real-world reference, remove guesswork.

• Whats included image

  • Make bundle contents explicit, reduce returns and confusion.

• Comparison image

  • Keep it fair and factual, highlight your differentiator without trash talk.

Compliance and trust checks (quick QA before upload)

• Confirm you have at least one compliant main image and ideally multiple supporting images, Amazon recommends more images to help shoppers evaluate. (https://sellercentral.amazon.com/help/hub/reference/external/G1881)

• Check the main image background is pure white where required for the main image. (https://sellercentral.amazon.com/help/hub/reference/external/G1881)

• Check the product is clearly visible and not buried in empty space, Amazon calls out product fill expectations in its image guidance. (https://sellercentral.amazon.com/help/hub/reference/external/G1881)

• Verify your images meet Amazons technical requirements like being clear, unpixelated, and at least 1,000 pixels on the longest side for zoom guidance. (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7)

• Verify resolution guidance like at least 72 dpi is met for product images. (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7)

• If you use A+ Content, build module images to the sizes and module rules Amazon lists for A+. (https://sellercentral.amazon.com/help/hub/reference/external/G202102930?locale=en-US)

• Verify your main image has no distracting overlays, borders, or watermarks, confirm your category rules in Seller Central. (verify in Seller Central)

• Verify all claims are supported by packaging, inserts, or measurable specs, do not rely on implied outcomes. (verify in Seller Central)

• Verify the selected variant matches images, color, count, and bundle contents. (verify in Seller Central)

• Verify nothing in the images could be interpreted as misleading about whats included. (verify in Seller Central)

• Verify text on infographics is readable on a phone without pinch zoom. (verify in Seller Central)

• Verify you are not introducing prohibited medical or performance claims for your category. (verify in Seller Central)

Speed workflow for catalogs (many ASINs)

The trick is to stop treating each listing like a one-off design project and start treating it like a production line with standards.

• Standardize modules

  • Build 5-8 reusable blocks: benefits layout, specs layout, dimensions layout, whats included, comparison, proof.

  • Reuse the blocks across SKUs so the set looks like one brand, not a patchwork.

• Lock a brand system once

  • Fonts, colors, logo placement, icon style, and spacing rules.

  • Then the only per-ASIN work is product truth: specs, variant, and proof.

• Use Pixii to reduce redo loops

  • Generate full stacks from ASINs, then edit the same way every time.

  • This is where Pixii pays off for agencies and aggregators: fewer revisions, faster shipping, more consistent CTR and CVR over time.

• Make testing cheap

  • For growth brands, the win is variation: generate multiple main image options, then measure CTR movement in search.

  • Reframe: your image set is your storefront, you would not repaint it once a year and call it done.

If you are pricing out a catalog workflow, start with https://pixii.ai/pricing and back into cost per ASIN shipped.

When Pixii wins (concrete and testable)

• You need the full 7-image stack, not a single hero shot, and you want it in one consistent style.

• You have 10+ ASINs and want the same structure applied without manual rebuilds.

• Your current images are inconsistent across variants and shoppers lose trust when they click around.

• You want to move faster than a weekly design queue, with edits done in minutes inside the canvas.

• You want review-driven infographics that answer real objections, not generic feature lists.

• You care about both suppression risk and conversion, and you want a workflow that bakes in checks.

• You are an agency that needs repeatable output quality across clients without training every new designer for weeks.

• You want a simple default workflow: link in, stack out, edit, export, upload.

Common mistakes (that kill CTR or CVR)

• Text too small to read on mobile, especially spec lists and long paragraphs.

• Cluttered main image that looks like an ad, not a product, CTR drops.

• Seven images that do not match each other, inconsistent set signals low trust.

• Missing scale cues, buyers hesitate and bounce.

• Overclaims without proof, returns go up and compliance risk rises.

• Mismatched variants, wrong color or count shown, shoppers feel tricked.

• Too many benefits per image, the message becomes noise.

• No whats included image for bundles, confusion kills CVR.

• Lifestyle that looks fake or irrelevant, it creates doubt instead of desire.

• Ignoring the order, the set should progress from click to confidence to close.

FAQ

How many images should an Amazon listing have?

Amazon requires at least one main image and recommends uploading additional images to help customers evaluate the product. (https://sellercentral.amazon.com/help/hub/reference/external/G1881)

What size should my Amazon images be?

Amazon lists technical requirements and guidance, including using at least 1,000 pixels on the longest side for zoom guidance. (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7)

Can I put text on the main image?

For many categories, main image rules are stricter than secondary images, so treat the main image as clean and text-free unless you verified otherwise in Seller Central. (verify in Seller Central)

Where should I put benefits and proof then?

Put benefits, proof, and scale on secondary images, those are built for CVR once the shopper lands on the detail page.

What is the best order for secondary images?

A reliable order is benefits, proof, lifestyle, detail, scale, then whats included, so the story moves from value to trust to clarity.

Do I need A+ Content to sell?

No, but A+ can help close by organizing trust and education in a structured way, and it has specific module image requirements. (https://sellercentral.amazon.com/help/hub/reference/external/G202102930?locale=en-US)

How do I make images consistent across many ASINs?

Use the same module layouts, fonts, and badge system, then swap only product-specific facts per ASIN, consistency lifts trust and CVR.

What is the fastest way to build a full image set from scratch?

Use Pixii to generate the entire stack from your product link or ASIN at https://pixii.ai/, then do one editing pass for brand and readability.

How do agencies ship faster without quality dropping?

Standardize a playbook per category, run every new ASIN through the same sequence, then use a quick grader pass like https://amazon-listing-grader.pixii.ai/ before upload.

How often should I refresh listing images?

Could not verify a universal cadence, a conservative approach is to refresh when you launch variants, change packaging, or see CTR or CVR drop for more than 2-4 weeks.