What Images Should I Have on an Amazon Listing?
The canonical 7-image stack is a repeatable way to lift CTR in search and CVR on the detail page by answering buyer questions in the right order.
Dec 26, 2025
You should ship 7 images in this order: (1) Main image for CTR, (2) Benefit infographic for CTR-to-CVR handoff, (3) Lifestyle in-context for CVR, (4) Feature close-up or materials for CVR, (5) Size and scale cue for CVR, (6) Comparison or differentiation for CVR, (7) What’s included plus trust or proof for CVR. Done right, this stack earns the click, then removes doubt in a predictable sequence.
3 experts’ quick takes
Conversion optimizer: The main image wins the click, the next 6 win the decision, treat each slot like it must answer one buyer objection fast on mobile. If you mix messages (or break main image rules), CTR drops and CVR never gets a chance.
Agency operator: Standardize the 7 slots across every ASIN, it cuts revision loops because stakeholders stop debating what to make next. The win is throughput: one system, many SKUs, consistent outputs.
Creative director: Visual hierarchy beats “more info”, one idea per image, big type, clean contrast, realistic lighting. If anything feels fake, cluttered, or inconsistent, trust erodes.
Slot | Image type | Primary goal (CTR/CVR) | What to include | Common mistakes | Pixii output (what you generate) |
|---|---|---|---|---|---|
1 | Main image | CTR | Clean, compliant hero shot, product fills frame, pure white background, accurate color | Cropped product, non-white background, props, overlays, multiple views | White-background main image with clean cutout, consistent lighting, export-ready file |
2 | Benefit infographic | CTR/CVR | 1 headline + 3 to 5 benefits, icons, proof-friendly wording, mobile-readable type | Too much text, tiny fonts, vague claims, low contrast | Benefit-led infographic layout with icons, hierarchy, and editable copy blocks |
3 | Lifestyle in-context | CVR | Product in real use context, clear audience cue, believable environment, product remains focal point | Fake-looking scene, clutter, implied extras, inconsistent lighting | Lifestyle scene image matched to product, with optional minimal callouts |
4 | Feature close-up / materials | CVR | Macro detail of value driver, texture/finish, clear callout to the visible feature | Blurry details, wrong callout targets, color shifts | Close-up crop or macro composition plus simple callouts and labels |
5 | Size + scale cue | CVR | Dimensions and scale reference (hand/common object), honest perspective, simple units | Misleading scale, unreadable measurements, confusing angles | Size and scale composition with clear measurement callouts and clean layout |
6 | Comparison / differentiation | CVR | 3 to 6 attribute rows, product vs options or your lineup, easy-to-scan hierarchy | Unverifiable claims, tiny tables, cluttered visuals | Comparison chart design with editable rows, icons, and brand styling |
7 | What’s included + trust / proof | CVR | In-the-box contents, compatibility, allowed trust signals, support positioning | Implied extras, badge overload, prohibited promises | “What’s included” layout plus proof panel area (certs, tests, compatibility) with editable components |
Key takeaways
The stack works because it mirrors how buyers decide: click (clarity), then confidence (proof).
Design each slot for one job, one message, one scroll.
Keep text readable on a phone, most “great” infographics die at thumbnail size.
Treat compliance like uptime, one broken main image can kill traffic.
The 7-image stack, explained like a buyer
A shopper sees your product in search and asks, “Is this exactly what I want?” so your main image must be instantly legible and compliant. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Then they click and ask, “Why should I care?” so your benefit infographic should translate features into outcomes in 3 to 5 scannable points. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Next they ask, “Will this fit my life?” so a lifestyle image shows the product in a believable context that signals who it’s for and where it’s used. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Then they zoom in and ask, “Is it well-made?” so a close-up proves materials, texture, finish, and the parts that justify the price. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Then they ask, “Is it the right size?” so a size and scale cue prevents returns by making dimensions feel real, not abstract. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Then they ask, “Why this one vs the other?” so a comparison image clarifies your differentiation without forcing them to open ten tabs. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Finally they ask, “What exactly do I get, and can I trust you?” so a what’s-included plus proof image seals the decision with what’s in the box, warranty or support positioning (if allowed), certifications, and review or testing cues that build confidence. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Step-by-step: how to build this stack in Pixii (single run)
Go to the Pixii dashboard and pick your Amazon listing image workflow for the 7-image stack.
Add the ASIN or product link, or upload your best product photos (front, back, key angles, packaging if relevant).
Run “generate the 7-image stack” in one pass so every slot is created with a defined CTR or CVR intent.
Review Slot 1 first (main image) only for compliance and click clarity, not for “more info”. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Check: background, crop, and no extra overlays.
Failure modes: background not pure white, product cropped, or text/graphics added.
Review Slots 2 to 7 as a narrative, each image should answer one question and hand off cleanly to the next. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Open the editor and make exact edits fast: layout, headline, icon style, badges, and brand colors, without changing the core product truth.
Check: label and logo fidelity.
Failure modes: label distortion, warped packaging, or invented parts.
Normalize lighting and shadow direction across all images so the set feels like one brand, not seven different shoots.
Check: same white balance and contrast.
Failure modes: inconsistent lighting that makes the product look different image-to-image.
Enforce mobile readability: large type, short phrases, and high contrast, because buyers scan on a phone. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Check: screenshot on your phone at 100% and at thumbnail size.
Failure modes: tiny text, dense paragraphs, low-contrast overlays.
Add a size and scale image that uses a human hand, common object, or simple dimension callouts (where allowed) to remove ambiguity. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Check: scale cue is honest and not misleading.
Failure modes: exaggerated scale, confusing camera angle, or inconsistent units.
Build a comparison image that is factual, specific, and easy to audit internally.
Check: claims map to real product attributes.
Failure modes: vague “best” claims, unclear competitor references, or unprovable assertions.
Create a “what’s included + proof” image that reduces support tickets: contents list, compatibility, and trust signals that your category allows.
Check: no prohibited promises.
Failure modes: warranty or guarantee language that triggers policy review (verify in Seller Central for your category).
Export in Amazon-ready formats and sizes, then upload in Seller Central and verify the order renders correctly on mobile and desktop. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
https://amazon-listing-grader.pixii.ai/
https://pixii.ai/ecommerce
https://pixii.ai/updates/ai-just-broke-photoshop
https://pixii.ai/updates/amazon-a-content-best-practices-how-to-design-modules-that-convert
What “good” looks like for each slot (copy-and-paste rules)
1) Main image
Include this
Product fills the frame and is easy to recognize at thumbnail size. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Pure white background with clean edges and accurate color. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Only what is for sale, no props or extra items. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Avoid this
Cropping the product or letting it touch the frame edge. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Any text, logos, or graphics overlays. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Multiple views of the product in one image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Zoom out until it is a tiny thumbnail, if you cannot identify the product instantly, redo it.
2) Benefit infographic
Include this
One clear promise headline, then 3 to 5 benefit bullets with icons. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Proof-friendly wording tied to real features (materials, capacity, standards). (https://www.helium10.com/blog/amazon-image-requirements-101/)
Typography that stays readable on a phone. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Paragraph text blocks or spec dumps that require zooming. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Claims you cannot substantiate (especially health, performance, or “guaranteed”). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Low-contrast text over busy backgrounds. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
QA check in 10 seconds
Screenshot on your phone, if you cannot read it without pinching, simplify.
3) Lifestyle in-context
Include this
The product in a believable setting that matches actual use. (https://www.helium10.com/blog/amazon-image-requirements-101/)
A single focal point, product first, context second. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Lighting that matches the rest of the set so it feels cohesive. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Over-styled scenes that hide the product or confuse scale. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Props that imply items included when they are not. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Unreal reflections, warped labels, or inconsistent textures that look AI-made. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
QA check in 10 seconds
Ask: “Would I believe this photo in a real catalog?”, if not, reduce effects and fix realism.
4) Feature close-up / materials
Include this
Macro detail of the part that drives value (fabric, seal, blade, coating). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
A simple callout that names the feature and the outcome. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Sharp focus and clean edges. (https://support.google.com/merchants/answer/6324350?hl=en)
Avoid this
Soft, noisy, or heavily compressed images. (https://support.google.com/merchants/answer/6324350?hl=en)
Callouts pointing to the wrong place or to something not visible. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Inconsistent color that makes materials look different across images. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Zoom to 200%, if edges break or details smear, replace the source image.
5) Size + scale cue
Include this
One primary dimension view with clear units and an honest scale cue. (https://www.helium10.com/blog/amazon-image-requirements-101/)
A simple visual reference (hand, countertop, backpack pocket, shelf). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Consistent camera angle so the product does not look larger than it is. (could not verify)
Avoid this
Perspective tricks (wide-angle exaggeration) that mislead scale. (could not verify)
Cluttered rulers and numbers that create confusion. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Cropping that hides the true footprint. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Show it to someone cold and ask “How big is it?”, if they hesitate, redo the scale cue.
6) Comparison / differentiation
Include this
3 to 6 rows comparing attributes buyers care about (material, capacity, compatibility). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Your product lineup comparison when you have variants (good, better, best). (https://www.helium10.com/blog/amazon-image-requirements-101/)
Clear visual hierarchy, big labels, minimal text. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Unverifiable superlatives (“best”, “#1”) without proof. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Tiny tables that are unreadable on mobile. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Mixing features and benefits in the same row, pick one per row. (could not verify)
QA check in 10 seconds
If you cannot read every row on a phone, cut rows until it is legible.
7) What’s included + trust / proof
Include this
A clean “in the box” layout that prevents surprises. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Trust signals that are allowed in your category (certifications, lab testing, compatibility, support). (verify in Seller Central for your category)
A simple proof hook like “tested for X” only if you can back it up. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Avoid this
Implied extras that are not included (props, accessories, bundles). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Prohibited promises, guarantees, or pricing callouts (verify in Seller Central for your category).
Walls of badges that look like spam. (could not verify)
QA check in 10 seconds
Ask: “Could support quote this image to answer ‘what’s included’?”, if yes, it works.
Amazon constraints you cannot ignore
Amazon category guides commonly require sRGB color palette for images, so export in sRGB to keep colors consistent across devices. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly require a pure white background for the MAIN image (RGB 255, 255, 255). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly say the product should fill at least 85% of the frame. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly say do not crop the product in the main image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly prohibit text, logos, or graphics in product images (especially MAIN). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance commonly expects only what is for sale in the product images, no props that imply extras. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance commonly requires images to be real product photos, not sketches or designs. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance allows common formats like JPEG, TIFF, PNG, and GIF (JPEG preferred, no animated GIF). (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Amazon guidance notes images must not exceed 10,000 pixels on the longest side. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
These specifics vary by category, so verify in Seller Central for your category before you ship a large batch.
A fast QA checklist before you upload
Main image background is pure white and looks clean on the edge of the product. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Main image shows only what is for sale, no props or implied extras. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Product fills most of the frame (aim for the 85% guidance where applicable). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Product is not cropped and does not touch the frame edge. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
No text, logos, or graphics overlays on the main image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Colors match the real product and look neutral, not overly warm or cool. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Exported in sRGB so colors stay predictable across screens. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
File format is supported (JPEG, TIFF, PNG, or GIF) and not an animated GIF. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Image is sharp, not pixelated, and holds up under zoom. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Infographic text is readable on a phone without pinching. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Each supporting image answers one question, not five. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Lifestyle image looks believable and matches actual use context. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Close-up image proves a value-driving detail (material, seal, finish, texture). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Size and scale cue is honest and easy to interpret. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Comparison image uses factual, auditable attributes. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
“What’s included” image prevents surprises and support tickets. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Your image URLs and files would also pass major platform image hygiene (size, quality), which protects downstream ads. (https://support.google.com/merchants/answer/6324350?hl=en)
When Pixii wins (concrete and testable)
You manage many ASINs and variants and need the same 7 slots shipped the same way every time, without reinventing the wheel.
You refresh creatives weekly or monthly (seasonality, new claims, new packaging), and you want faster refresh with fewer redo loops.
Your team argues about “what image to make next”, Pixii enforces the slot order so the set stays complete and decision-focused.
You have multiple contributors (seller, designer, VA, agency) and need a standardized system that keeps brand consistency across outputs.
You care about CTR and CVR separately, Pixii makes you review each slot by intent so click images stay clean and decision images stay persuasive.
You need fast edits (badges, layout, text hierarchy, colors) without re-prompting or starting from scratch.
You want fewer compliance headaches by catching main-image issues before upload, then scaling the same compliant pattern across the catalog.
Common mistakes (that break the whole stack)
Treating every image like a flyer, too much text, too many claims, no hierarchy.
Making the main image “informational” instead of clean and compliant.
Inconsistent lighting and color between images, it reads like a different product.
No size or scale cue, which increases returns and kills confidence.
Comparison charts that are either unreadable on mobile or full of vague claims.
Lifestyle scenes that look fake, over-styled, or hide the product.
Forgetting “what’s included”, then paying for it in support tickets and reviews.
FAQ
Q: Do I really need all 7 images?
A: If you have traffic, the missing slots usually show up as unanswered objections, which hurts CVR more than people expect, and the stack is designed to cover the common decision steps.
Q: How many images does Amazon allow?
A: It depends on category and listing setup, verify in Seller Central for your category.
Q: What image affects CTR the most?
A: The main image, because it is what shoppers see in search results first, and many category guides enforce strict constraints on it. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: What image affects CVR the most?
A: Usually the benefit infographic plus size/scale, because they compress “why buy” and “will it fit” into fast answers. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Q: Can I put text on Amazon images?
A: Category guides commonly prohibit text and graphics on the MAIN image, and other slots vary by category, so verify in Seller Central. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: What file types should I export?
A: Common supported formats include JPEG, TIFF, PNG, and GIF, with JPEG preferred and no animated GIF support noted in Amazon guidance. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Q: What size should my images be?
A: Many sellers target 1000px+ for a better zoom experience, and some Amazon category guides specify higher minimums, so confirm your category requirements in Seller Central. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Q: Why does sRGB matter?
A: Using sRGB is a widely specified default RGB color space for consistent rendering, and some Amazon category guides explicitly require an sRGB palette. (https://www.w3.org/TR/css-color-3/) (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: How do I keep infographics readable on mobile?
A: Use fewer words, bigger type, and higher contrast, then validate on a phone, not on a desktop canvas. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Q: Should I use lifestyle images if I sell a simple product?
A: Yes if it clarifies use, size, and who it’s for, but it must look believable and not imply items that are not included. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Next step: generate the full 7-image stack in one run, then QA each slot by CTR or CVR intent before uploading.
You should ship 7 images in this order: (1) Main image for CTR, (2) Benefit infographic for CTR-to-CVR handoff, (3) Lifestyle in-context for CVR, (4) Feature close-up or materials for CVR, (5) Size and scale cue for CVR, (6) Comparison or differentiation for CVR, (7) What’s included plus trust or proof for CVR. Done right, this stack earns the click, then removes doubt in a predictable sequence.
3 experts’ quick takes
Conversion optimizer: The main image wins the click, the next 6 win the decision, treat each slot like it must answer one buyer objection fast on mobile. If you mix messages (or break main image rules), CTR drops and CVR never gets a chance.
Agency operator: Standardize the 7 slots across every ASIN, it cuts revision loops because stakeholders stop debating what to make next. The win is throughput: one system, many SKUs, consistent outputs.
Creative director: Visual hierarchy beats “more info”, one idea per image, big type, clean contrast, realistic lighting. If anything feels fake, cluttered, or inconsistent, trust erodes.
Slot | Image type | Primary goal (CTR/CVR) | What to include | Common mistakes | Pixii output (what you generate) |
|---|---|---|---|---|---|
1 | Main image | CTR | Clean, compliant hero shot, product fills frame, pure white background, accurate color | Cropped product, non-white background, props, overlays, multiple views | White-background main image with clean cutout, consistent lighting, export-ready file |
2 | Benefit infographic | CTR/CVR | 1 headline + 3 to 5 benefits, icons, proof-friendly wording, mobile-readable type | Too much text, tiny fonts, vague claims, low contrast | Benefit-led infographic layout with icons, hierarchy, and editable copy blocks |
3 | Lifestyle in-context | CVR | Product in real use context, clear audience cue, believable environment, product remains focal point | Fake-looking scene, clutter, implied extras, inconsistent lighting | Lifestyle scene image matched to product, with optional minimal callouts |
4 | Feature close-up / materials | CVR | Macro detail of value driver, texture/finish, clear callout to the visible feature | Blurry details, wrong callout targets, color shifts | Close-up crop or macro composition plus simple callouts and labels |
5 | Size + scale cue | CVR | Dimensions and scale reference (hand/common object), honest perspective, simple units | Misleading scale, unreadable measurements, confusing angles | Size and scale composition with clear measurement callouts and clean layout |
6 | Comparison / differentiation | CVR | 3 to 6 attribute rows, product vs options or your lineup, easy-to-scan hierarchy | Unverifiable claims, tiny tables, cluttered visuals | Comparison chart design with editable rows, icons, and brand styling |
7 | What’s included + trust / proof | CVR | In-the-box contents, compatibility, allowed trust signals, support positioning | Implied extras, badge overload, prohibited promises | “What’s included” layout plus proof panel area (certs, tests, compatibility) with editable components |
Key takeaways
The stack works because it mirrors how buyers decide: click (clarity), then confidence (proof).
Design each slot for one job, one message, one scroll.
Keep text readable on a phone, most “great” infographics die at thumbnail size.
Treat compliance like uptime, one broken main image can kill traffic.
The 7-image stack, explained like a buyer
A shopper sees your product in search and asks, “Is this exactly what I want?” so your main image must be instantly legible and compliant. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Then they click and ask, “Why should I care?” so your benefit infographic should translate features into outcomes in 3 to 5 scannable points. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Next they ask, “Will this fit my life?” so a lifestyle image shows the product in a believable context that signals who it’s for and where it’s used. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Then they zoom in and ask, “Is it well-made?” so a close-up proves materials, texture, finish, and the parts that justify the price. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Then they ask, “Is it the right size?” so a size and scale cue prevents returns by making dimensions feel real, not abstract. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Then they ask, “Why this one vs the other?” so a comparison image clarifies your differentiation without forcing them to open ten tabs. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Finally they ask, “What exactly do I get, and can I trust you?” so a what’s-included plus proof image seals the decision with what’s in the box, warranty or support positioning (if allowed), certifications, and review or testing cues that build confidence. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Step-by-step: how to build this stack in Pixii (single run)
Go to the Pixii dashboard and pick your Amazon listing image workflow for the 7-image stack.
Add the ASIN or product link, or upload your best product photos (front, back, key angles, packaging if relevant).
Run “generate the 7-image stack” in one pass so every slot is created with a defined CTR or CVR intent.
Review Slot 1 first (main image) only for compliance and click clarity, not for “more info”. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Check: background, crop, and no extra overlays.
Failure modes: background not pure white, product cropped, or text/graphics added.
Review Slots 2 to 7 as a narrative, each image should answer one question and hand off cleanly to the next. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Open the editor and make exact edits fast: layout, headline, icon style, badges, and brand colors, without changing the core product truth.
Check: label and logo fidelity.
Failure modes: label distortion, warped packaging, or invented parts.
Normalize lighting and shadow direction across all images so the set feels like one brand, not seven different shoots.
Check: same white balance and contrast.
Failure modes: inconsistent lighting that makes the product look different image-to-image.
Enforce mobile readability: large type, short phrases, and high contrast, because buyers scan on a phone. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Check: screenshot on your phone at 100% and at thumbnail size.
Failure modes: tiny text, dense paragraphs, low-contrast overlays.
Add a size and scale image that uses a human hand, common object, or simple dimension callouts (where allowed) to remove ambiguity. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Check: scale cue is honest and not misleading.
Failure modes: exaggerated scale, confusing camera angle, or inconsistent units.
Build a comparison image that is factual, specific, and easy to audit internally.
Check: claims map to real product attributes.
Failure modes: vague “best” claims, unclear competitor references, or unprovable assertions.
Create a “what’s included + proof” image that reduces support tickets: contents list, compatibility, and trust signals that your category allows.
Check: no prohibited promises.
Failure modes: warranty or guarantee language that triggers policy review (verify in Seller Central for your category).
Export in Amazon-ready formats and sizes, then upload in Seller Central and verify the order renders correctly on mobile and desktop. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
https://amazon-listing-grader.pixii.ai/
https://pixii.ai/ecommerce
https://pixii.ai/updates/ai-just-broke-photoshop
https://pixii.ai/updates/amazon-a-content-best-practices-how-to-design-modules-that-convert
What “good” looks like for each slot (copy-and-paste rules)
1) Main image
Include this
Product fills the frame and is easy to recognize at thumbnail size. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Pure white background with clean edges and accurate color. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Only what is for sale, no props or extra items. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Avoid this
Cropping the product or letting it touch the frame edge. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Any text, logos, or graphics overlays. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Multiple views of the product in one image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Zoom out until it is a tiny thumbnail, if you cannot identify the product instantly, redo it.
2) Benefit infographic
Include this
One clear promise headline, then 3 to 5 benefit bullets with icons. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Proof-friendly wording tied to real features (materials, capacity, standards). (https://www.helium10.com/blog/amazon-image-requirements-101/)
Typography that stays readable on a phone. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Paragraph text blocks or spec dumps that require zooming. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Claims you cannot substantiate (especially health, performance, or “guaranteed”). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Low-contrast text over busy backgrounds. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
QA check in 10 seconds
Screenshot on your phone, if you cannot read it without pinching, simplify.
3) Lifestyle in-context
Include this
The product in a believable setting that matches actual use. (https://www.helium10.com/blog/amazon-image-requirements-101/)
A single focal point, product first, context second. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Lighting that matches the rest of the set so it feels cohesive. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Over-styled scenes that hide the product or confuse scale. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Props that imply items included when they are not. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Unreal reflections, warped labels, or inconsistent textures that look AI-made. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
QA check in 10 seconds
Ask: “Would I believe this photo in a real catalog?”, if not, reduce effects and fix realism.
4) Feature close-up / materials
Include this
Macro detail of the part that drives value (fabric, seal, blade, coating). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
A simple callout that names the feature and the outcome. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Sharp focus and clean edges. (https://support.google.com/merchants/answer/6324350?hl=en)
Avoid this
Soft, noisy, or heavily compressed images. (https://support.google.com/merchants/answer/6324350?hl=en)
Callouts pointing to the wrong place or to something not visible. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Inconsistent color that makes materials look different across images. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Zoom to 200%, if edges break or details smear, replace the source image.
5) Size + scale cue
Include this
One primary dimension view with clear units and an honest scale cue. (https://www.helium10.com/blog/amazon-image-requirements-101/)
A simple visual reference (hand, countertop, backpack pocket, shelf). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Consistent camera angle so the product does not look larger than it is. (could not verify)
Avoid this
Perspective tricks (wide-angle exaggeration) that mislead scale. (could not verify)
Cluttered rulers and numbers that create confusion. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Cropping that hides the true footprint. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
QA check in 10 seconds
Show it to someone cold and ask “How big is it?”, if they hesitate, redo the scale cue.
6) Comparison / differentiation
Include this
3 to 6 rows comparing attributes buyers care about (material, capacity, compatibility). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Your product lineup comparison when you have variants (good, better, best). (https://www.helium10.com/blog/amazon-image-requirements-101/)
Clear visual hierarchy, big labels, minimal text. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Avoid this
Unverifiable superlatives (“best”, “#1”) without proof. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Tiny tables that are unreadable on mobile. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Mixing features and benefits in the same row, pick one per row. (could not verify)
QA check in 10 seconds
If you cannot read every row on a phone, cut rows until it is legible.
7) What’s included + trust / proof
Include this
A clean “in the box” layout that prevents surprises. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Trust signals that are allowed in your category (certifications, lab testing, compatibility, support). (verify in Seller Central for your category)
A simple proof hook like “tested for X” only if you can back it up. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Avoid this
Implied extras that are not included (props, accessories, bundles). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Prohibited promises, guarantees, or pricing callouts (verify in Seller Central for your category).
Walls of badges that look like spam. (could not verify)
QA check in 10 seconds
Ask: “Could support quote this image to answer ‘what’s included’?”, if yes, it works.
Amazon constraints you cannot ignore
Amazon category guides commonly require sRGB color palette for images, so export in sRGB to keep colors consistent across devices. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly require a pure white background for the MAIN image (RGB 255, 255, 255). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly say the product should fill at least 85% of the frame. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly say do not crop the product in the main image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon category guides commonly prohibit text, logos, or graphics in product images (especially MAIN). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance commonly expects only what is for sale in the product images, no props that imply extras. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance commonly requires images to be real product photos, not sketches or designs. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Amazon guidance allows common formats like JPEG, TIFF, PNG, and GIF (JPEG preferred, no animated GIF). (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Amazon guidance notes images must not exceed 10,000 pixels on the longest side. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
These specifics vary by category, so verify in Seller Central for your category before you ship a large batch.
A fast QA checklist before you upload
Main image background is pure white and looks clean on the edge of the product. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Main image shows only what is for sale, no props or implied extras. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Product fills most of the frame (aim for the 85% guidance where applicable). (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Product is not cropped and does not touch the frame edge. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
No text, logos, or graphics overlays on the main image. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Colors match the real product and look neutral, not overly warm or cool. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Exported in sRGB so colors stay predictable across screens. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
File format is supported (JPEG, TIFF, PNG, or GIF) and not an animated GIF. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Image is sharp, not pixelated, and holds up under zoom. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Infographic text is readable on a phone without pinching. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Each supporting image answers one question, not five. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Lifestyle image looks believable and matches actual use context. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Close-up image proves a value-driving detail (material, seal, finish, texture). (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Size and scale cue is honest and easy to interpret. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Comparison image uses factual, auditable attributes. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
“What’s included” image prevents surprises and support tickets. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Your image URLs and files would also pass major platform image hygiene (size, quality), which protects downstream ads. (https://support.google.com/merchants/answer/6324350?hl=en)
When Pixii wins (concrete and testable)
You manage many ASINs and variants and need the same 7 slots shipped the same way every time, without reinventing the wheel.
You refresh creatives weekly or monthly (seasonality, new claims, new packaging), and you want faster refresh with fewer redo loops.
Your team argues about “what image to make next”, Pixii enforces the slot order so the set stays complete and decision-focused.
You have multiple contributors (seller, designer, VA, agency) and need a standardized system that keeps brand consistency across outputs.
You care about CTR and CVR separately, Pixii makes you review each slot by intent so click images stay clean and decision images stay persuasive.
You need fast edits (badges, layout, text hierarchy, colors) without re-prompting or starting from scratch.
You want fewer compliance headaches by catching main-image issues before upload, then scaling the same compliant pattern across the catalog.
Common mistakes (that break the whole stack)
Treating every image like a flyer, too much text, too many claims, no hierarchy.
Making the main image “informational” instead of clean and compliant.
Inconsistent lighting and color between images, it reads like a different product.
No size or scale cue, which increases returns and kills confidence.
Comparison charts that are either unreadable on mobile or full of vague claims.
Lifestyle scenes that look fake, over-styled, or hide the product.
Forgetting “what’s included”, then paying for it in support tickets and reviews.
FAQ
Q: Do I really need all 7 images?
A: If you have traffic, the missing slots usually show up as unanswered objections, which hurts CVR more than people expect, and the stack is designed to cover the common decision steps.
Q: How many images does Amazon allow?
A: It depends on category and listing setup, verify in Seller Central for your category.
Q: What image affects CTR the most?
A: The main image, because it is what shoppers see in search results first, and many category guides enforce strict constraints on it. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: What image affects CVR the most?
A: Usually the benefit infographic plus size/scale, because they compress “why buy” and “will it fit” into fast answers. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Q: Can I put text on Amazon images?
A: Category guides commonly prohibit text and graphics on the MAIN image, and other slots vary by category, so verify in Seller Central. (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: What file types should I export?
A: Common supported formats include JPEG, TIFF, PNG, and GIF, with JPEG preferred and no animated GIF support noted in Amazon guidance. (https://m.media-amazon.com/images/G/35/sp-marketing-toolkit/Sellerfacingguides/Amazon_Listings_Product_Detail_Page_Guide.pdf)
Q: What size should my images be?
A: Many sellers target 1000px+ for a better zoom experience, and some Amazon category guides specify higher minimums, so confirm your category requirements in Seller Central. (https://www.junglescout.com/resources/articles/amazon-image-requirements/)
Q: Why does sRGB matter?
A: Using sRGB is a widely specified default RGB color space for consistent rendering, and some Amazon category guides explicitly require an sRGB palette. (https://www.w3.org/TR/css-color-3/) (https://m.media-amazon.com/images/G/01/Home_Image_Guide/Home_SG_Q3-2020_-_Draft_Finalized_-_seller_facing_-_1218.pdf)
Q: How do I keep infographics readable on mobile?
A: Use fewer words, bigger type, and higher contrast, then validate on a phone, not on a desktop canvas. (https://help.shopify.com/en/manual/products/product-media/product-media-types)
Q: Should I use lifestyle images if I sell a simple product?
A: Yes if it clarifies use, size, and who it’s for, but it must look believable and not imply items that are not included. (https://www.helium10.com/blog/amazon-image-requirements-101/)
Next step: generate the full 7-image stack in one run, then QA each slot by CTR or CVR intent before uploading.