Why do 99% of visitors leave your store?
This article explains why shoppers don’t buy products, they buy outcomes and how your visuals should reflect that.
Jun 5, 2025
99% of visitors leave your store
Before spending more on ads, fix your product pages.
Shopify found listings with lifestyle photos convert 2x more and with how-to shots or UGC, up to 5x.
Example:
Let’s say your product sells for $50 and your page gets 50,000 visits. What would it look like if your conversion rate met the Shopify average of 1.4%?
Visits | Conversion | Purchases | Revenue | |
|---|---|---|---|---|
Product | 50,000 | 0.7% | 350 | $17,500 |
Product + lifestyle | 50,000 | 1.4% | 700 | $35,000 |
Product + lifestyle + how-to + UGC | 50,000 | 3.7% | 1,850 | $92,500 |
Why do lifestyle photos multiply sales?
Because people don’t buy products, they buy outcomes.
Red Bull sells freedom, not caffeine. Golde sells comfort, not matcha.
How to upgrade your listing in 10 minutes?
Use Pixii.ai to turn one product photo into 6 high-converting lifestyle images without any prompts.
Trained on data from billion-dollar brands, Pixii designs visuals that drive sales.
Want to Go Deeper?
📸 How to Take a Great Product Photo With Your Phone
🧾 How to Brief a Photographer for a Shoot
💡 How to Upgrade Your Phone Shoots for $200
Authors:
Monte Desai (Founder @ Pixii)
99% of visitors leave your store
Before spending more on ads, fix your product pages.
Shopify found listings with lifestyle photos convert 2x more and with how-to shots or UGC, up to 5x.
Example:
Let’s say your product sells for $50 and your page gets 50,000 visits. What would it look like if your conversion rate met the Shopify average of 1.4%?
Visits | Conversion | Purchases | Revenue | |
|---|---|---|---|---|
Product | 50,000 | 0.7% | 350 | $17,500 |
Product + lifestyle | 50,000 | 1.4% | 700 | $35,000 |
Product + lifestyle + how-to + UGC | 50,000 | 3.7% | 1,850 | $92,500 |
Why do lifestyle photos multiply sales?
Because people don’t buy products, they buy outcomes.
Red Bull sells freedom, not caffeine. Golde sells comfort, not matcha.
How to upgrade your listing in 10 minutes?
Use Pixii.ai to turn one product photo into 6 high-converting lifestyle images without any prompts.
Trained on data from billion-dollar brands, Pixii designs visuals that drive sales.
Want to Go Deeper?
📸 How to Take a Great Product Photo With Your Phone
🧾 How to Brief a Photographer for a Shoot
💡 How to Upgrade Your Phone Shoots for $200
Authors:
Monte Desai (Founder @ Pixii)