Upgrading your Amazon Listings
Amazon Main Image Best Practices: How to Create a Hero Image That Gets Clicks
Your Amazon main image is your click magnet. Learn how to design a compliant, high-impact hero image that stands out in search results and drives more shoppers to your product page.
Aug 12, 2025
On Amazon, your main image is your thumbnail billboard . It's the one shot to win a shopper’s click before they even know your brand exists. In a search results page crammed with near-identical options, this single frame can double or halve your traffic. And because clicks are the gateway to sales, your main image may be the highest-ROI creative asset you’ll ever produce.
The Answer
Make your product the star. Keep it crisp, big, and bright. Add one compliant scroll-stopper that catches the eye without breaking Amazon’s rules. Then test variations and stick with the one that wins on click-through rate (CTR).
Amazon’s constraints
Background: Pure white (#FFFFFF).
Product size: Fills at least 70% of the frame, fully visible, sharp focus.
No extras: No text, badges, borders, props, or lifestyle elements that mislead.
File quality: At least 1,500 pixels on the longest side to enable zoom (2,000+ recommended).
How to win
Think of your main image like an ad thumbnail — it’s not just a compliance checkbox, it’s a sales driver.
Principles that work
Clarity beats clever: Shoppers must instantly know what’s being sold.
Depth adds realism: A subtle shadow or angled shot can make the product feel tangible.
Highlight a hero detail: For beauty, that might be a droplet or texture. For kitchen, a grip detail. For toys, a key accessory.
Scale cues stop confusion: In-hand shots or props (when allowed) show true size.
Lighting sells: Eliminate glare and muddy shadows. Bright, even lighting makes colors pop and labels legible.
Testing is non-negotiable
Even tiny changes, like shifting from a front-facing to a three-quarter angle, can swing CTR. Create two or three compliant variations and run them head-to-head in Amazon’s Manage Your Experiments or another testing tool.
What Winning Looks Like
Below are examples of main images that balance meeting guidelines with sparking visual interest.
The Checklist
✅ Product fills frame and is in sharp focus.
✅ Background is pure white and clean.
✅ Meets size requirements for zoom.
✅ One compliant visual hook draws the eye.
✅ Tested against at least one alternative image.
Why this works
The main image is the single frame every shopper sees before they click. A sharper, more compelling hero image doesn’t just get more clicks, but gets better clicks from shoppers who already feel drawn to your product. That sets the tone for the rest of your listing and gives every other conversion lever a better shot at doing its job.
Check out the full upgrade series:
📱 Increase Amazon Conversion Rate Without More Ads: A Practical Guide For Faster Add‑To‑Cart
📸 Amazon Main Image Best Practices: How to Create a Hero Image That Gets Clicks
🧾 Amazon Supporting Images: How to Build a Gallery That Converts
💡 Amazon Product Title Best Practices: How to Write Titles That Sell
📊 Amazon Bullet Points Best Practices: How to Write Key Features That Convert
🔍 Amazon A+ Content Best Practices: How to Design Modules That Convert
🧾 Amazon Reviews Best Practices: How to Get More 5-Star Ratings and Increase Conversions
Authors:
Monte Desai (Founder @ Pixii)
On Amazon, your main image is your thumbnail billboard . It's the one shot to win a shopper’s click before they even know your brand exists. In a search results page crammed with near-identical options, this single frame can double or halve your traffic. And because clicks are the gateway to sales, your main image may be the highest-ROI creative asset you’ll ever produce.
The Answer
Make your product the star. Keep it crisp, big, and bright. Add one compliant scroll-stopper that catches the eye without breaking Amazon’s rules. Then test variations and stick with the one that wins on click-through rate (CTR).
Amazon’s constraints
Background: Pure white (#FFFFFF).
Product size: Fills at least 70% of the frame, fully visible, sharp focus.
No extras: No text, badges, borders, props, or lifestyle elements that mislead.
File quality: At least 1,500 pixels on the longest side to enable zoom (2,000+ recommended).
How to win
Think of your main image like an ad thumbnail — it’s not just a compliance checkbox, it’s a sales driver.
Principles that work
Clarity beats clever: Shoppers must instantly know what’s being sold.
Depth adds realism: A subtle shadow or angled shot can make the product feel tangible.
Highlight a hero detail: For beauty, that might be a droplet or texture. For kitchen, a grip detail. For toys, a key accessory.
Scale cues stop confusion: In-hand shots or props (when allowed) show true size.
Lighting sells: Eliminate glare and muddy shadows. Bright, even lighting makes colors pop and labels legible.
Testing is non-negotiable
Even tiny changes, like shifting from a front-facing to a three-quarter angle, can swing CTR. Create two or three compliant variations and run them head-to-head in Amazon’s Manage Your Experiments or another testing tool.
What Winning Looks Like
Below are examples of main images that balance meeting guidelines with sparking visual interest.
The Checklist
✅ Product fills frame and is in sharp focus.
✅ Background is pure white and clean.
✅ Meets size requirements for zoom.
✅ One compliant visual hook draws the eye.
✅ Tested against at least one alternative image.
Why this works
The main image is the single frame every shopper sees before they click. A sharper, more compelling hero image doesn’t just get more clicks, but gets better clicks from shoppers who already feel drawn to your product. That sets the tone for the rest of your listing and gives every other conversion lever a better shot at doing its job.
Check out the full upgrade series:
📱 Increase Amazon Conversion Rate Without More Ads: A Practical Guide For Faster Add‑To‑Cart
📸 Amazon Main Image Best Practices: How to Create a Hero Image That Gets Clicks
🧾 Amazon Supporting Images: How to Build a Gallery That Converts
💡 Amazon Product Title Best Practices: How to Write Titles That Sell
📊 Amazon Bullet Points Best Practices: How to Write Key Features That Convert
🔍 Amazon A+ Content Best Practices: How to Design Modules That Convert
🧾 Amazon Reviews Best Practices: How to Get More 5-Star Ratings and Increase Conversions
Authors:
Monte Desai (Founder @ Pixii)