Upgrading your Amazon Listings
Amazon Product Title Best Practices: How to Write Titles That Sell
Your Amazon product title is prime real estate for both search and sales. Learn how to write a title that ranks for keywords, stays compliant, and makes shoppers click.
Aug 12, 2025
Your Amazon title isn’t just a label; it’s your headline. It tells Amazon what you’re selling, signals relevance to the algorithm, and convinces shoppers to click. Get it right, and your product can climb in search results and pull in more buyers. Get it wrong, and you’ll sink under competitors who know how to play the game.
The Answer
Front-load your brand and primary keyword, follow with the essentials that matter most to shoppers, and keep it clean, scannable, and compliant.
Amazon’s constraints
Length: Varies by category (generally ≤ 200 characters).
Order: Brand name first, primary keyword second.
Formatting: No ALL-CAPS (except for abbreviations), no emojis, no promotional phrases.
Accuracy: Every claim must be true and match the product detail page.
How to win
A winning title does three things at once:
Ranks in search – Includes your primary keyword early and secondary keywords naturally.
Sells at a glance – Packs in the top buying triggers: size, quantity, flavor/scent, color, or compatibility.
Stays readable – Feels natural to a human scanning search results on mobile.
Practical tips
Lead with the brand + main keyword: “Pixii Stainless Steel Water Bottle”
Follow with key differentiators: size, material, variant, or intended use.
Avoid keyword stuffing: repeating the same phrase can hurt readability and performance.
Mirror buyer language found in reviews and Q&A to match how shoppers actually search.
Test variations if you have high traffic but low CTR.
The Checklist
✅ Brand name first, main keyword second
✅ Within character limits for category
✅ Includes top differentiators buyers care about
✅ No spammy formatting or prohibited terms
✅ Reads naturally and quickly on mobile
Why this works
Titles work in two directions: they help Amazon’s algorithm understand what you sell, and they help shoppers decide whether to click. By blending keyword relevance with buyer clarity, you increase both visibility and appeal, which is the perfect combination for more traffic and higher conversion.
What Winning Looks Like
Below are examples of product titles that combine strong keyword placement with clear, concise buyer information. All these titles scored a 9-10 out of 10 on Pixii's Listing Grader.
Check out the full upgrade series:
📱 Increase Amazon Conversion Rate Without More Ads: A Practical Guide For Faster Add‑To‑Cart
📸 Amazon Main Image Best Practices: How to Create a Hero Image That Gets Clicks
🧾 Amazon Supporting Images: How to Build a Gallery That Converts
💡 Amazon Product Title Best Practices: How to Write Titles That Sell
📊 Amazon Bullet Points Best Practices: How to Write Key Features That Convert
🔍 Amazon A+ Content Best Practices: How to Design Modules That Convert
🧾 Amazon Reviews Best Practices: How to Get More 5-Star Ratings and Increase Conversions
Authors:
Monte Desai (Founder @ Pixii)
Your Amazon title isn’t just a label; it’s your headline. It tells Amazon what you’re selling, signals relevance to the algorithm, and convinces shoppers to click. Get it right, and your product can climb in search results and pull in more buyers. Get it wrong, and you’ll sink under competitors who know how to play the game.
The Answer
Front-load your brand and primary keyword, follow with the essentials that matter most to shoppers, and keep it clean, scannable, and compliant.
Amazon’s constraints
Length: Varies by category (generally ≤ 200 characters).
Order: Brand name first, primary keyword second.
Formatting: No ALL-CAPS (except for abbreviations), no emojis, no promotional phrases.
Accuracy: Every claim must be true and match the product detail page.
How to win
A winning title does three things at once:
Ranks in search – Includes your primary keyword early and secondary keywords naturally.
Sells at a glance – Packs in the top buying triggers: size, quantity, flavor/scent, color, or compatibility.
Stays readable – Feels natural to a human scanning search results on mobile.
Practical tips
Lead with the brand + main keyword: “Pixii Stainless Steel Water Bottle”
Follow with key differentiators: size, material, variant, or intended use.
Avoid keyword stuffing: repeating the same phrase can hurt readability and performance.
Mirror buyer language found in reviews and Q&A to match how shoppers actually search.
Test variations if you have high traffic but low CTR.
The Checklist
✅ Brand name first, main keyword second
✅ Within character limits for category
✅ Includes top differentiators buyers care about
✅ No spammy formatting or prohibited terms
✅ Reads naturally and quickly on mobile
Why this works
Titles work in two directions: they help Amazon’s algorithm understand what you sell, and they help shoppers decide whether to click. By blending keyword relevance with buyer clarity, you increase both visibility and appeal, which is the perfect combination for more traffic and higher conversion.
What Winning Looks Like
Below are examples of product titles that combine strong keyword placement with clear, concise buyer information. All these titles scored a 9-10 out of 10 on Pixii's Listing Grader.
Check out the full upgrade series:
📱 Increase Amazon Conversion Rate Without More Ads: A Practical Guide For Faster Add‑To‑Cart
📸 Amazon Main Image Best Practices: How to Create a Hero Image That Gets Clicks
🧾 Amazon Supporting Images: How to Build a Gallery That Converts
💡 Amazon Product Title Best Practices: How to Write Titles That Sell
📊 Amazon Bullet Points Best Practices: How to Write Key Features That Convert
🔍 Amazon A+ Content Best Practices: How to Design Modules That Convert
🧾 Amazon Reviews Best Practices: How to Get More 5-Star Ratings and Increase Conversions
Authors:
Monte Desai (Founder @ Pixii)